In a push to increase inclusivity among its dolls, Mattel has released the first-ever Barbie representing a person living with Type 1 diabetes.
“Introducing a Barbie doll with Type 1 diabetes marks an important step in our commitment to inclusivity and representation,” says Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. “Barbie helps shape children’s early perceptions of the world, and by reflecting medical conditions like T1D, we ensure more kids can see themselves in the stories they imagine and the dolls they love.”
To ensure the doll’s design “truly captures the community,” Mattel partnered with Breakthrough T1D, a Type 1 diabetes research and advocacy organization. Barbie’s accessories aim to “accurately reflect the medical equipment” used by people managing the condition.
“Visibility matters for everyone facing Type 1 diabetes,” says Emily Mazreku, director of marketing strategy at Breakthrough T1D. As a mother who experiences this firsthand, she adds, “it means everything to have Barbie helping the world see T1D and the incredible people who live with it.”
What She Includes
This special-edition Barbie is equipped with several tools that people with the condition commonly use:
- A continuous glucose monitor (CGM) on her upper arm, which tracks blood sugar levels in real time
- A smartphone displaying the glucose tracking app
- An insulin pump clipped to her waistband
- A blue purse, perfect for carrying essential medical supplies or snacks
The doll’s outfit—a blue, polka-dotted top and matching skirt—pays homage to diabetes awareness. Blue is a widely recognized color symbolizing diabetes advocacy.
For more information, visit mattel.com.
