When Rachel Godzin’s daughters were at the age to go to school full time, Rachel knew she wanted to do something, but a traditional nine-to-five didn’t feel right.
Rachel and her husband moved to Boulder eight years ago, after living in New York and working in advertising for 12 years. When Rachel got pregnant, they knew that they did not want to raise their kids in the city and sought out nature. “The more we traveled, the more we wanted to be hiking and out in nature. So this is where we ended up,” she explains.
According to Rachel, being a stay-at-home mom was always the dream, knowing that parents have finite time with their kids. She says she knows it’s not an option for everyone, and was grateful for the opportunity. With her kids at school, she initially thought to reconnect with her network and old coworkers. However, Rachel knew the traditional job wasn’t what she wanted.
“I wanted to have summers with my kids. I wanted to, at the drop of a hat, be able to volunteer for their Valentine’s Day party, in their classrooms,” Rachel says. “So I started trying to think about what kind of value I could offer on my own time, which is how Curated for Kiddos came to play.”
While working in advertising, Rachel says she used to plan client entertainment. Her friends coined her the “cruise director” because she was the one to come up with different ideas, coordinate dinner reservations, and plan social outings.
Now, she has new clients: her kids.
Rachel explains she often had friends talk to her about missed events, or upcoming sign ups. “As parents, we’re pulled in so many different directions. The mental load is just so huge. And on top of all of the priorities and things that we have to do, we’re also required to come up with different things to do with our kids, all while keeping it educational.”
That’s when Curated for Kiddos was born. Starting with a free weekly newsletter in October 2025, Rachel now has a website, calendar, and social media focused on sharing local kids’ activities.
Rachel says she found a lot of people don’t enjoy searching and finding different activities for their kids to do, especially with being thrown information all the time through social media or parent chats. “I thought it would be so helpful to have a central hub and one location where parents and caregivers can go directly to find out what’s going on,” she emphasized.
The weekly newsletter includes highlights of activities and events going on, as well as sign-up reminders, and the subscription-based calendar is “mom-made” — unlike broad event listing, it is intentionally filtered through a local mom’s lens. It can be filtered by age, town, indoor, outdoor, and free events.
Lately, Rachel has also been partnering with local businesses. In order to help parents keep their social media feeds clean and full of what they want, Rachel has taken on following many local businesses, learning more about their events, and connecting with them.
“That’s one thing I’ll say for Boulder, there certainly is no lack of options of things to do. Parents don’t need more things to do, they just need someone to curate the good events,” she says.
Rachel has been impressed and thrilled with the local businesses and their willingness to help. She recently co-hosted an event with a local business that was a summer camp showcase, where kids were able to rotate through each of the different activities and get an actual taste of what the camp would offer without having to commit prior to going to camp.
“I think it’s been helpful, both from my perspective to be able to connect with local businesses, and also for them because they’re able to get the word out about their events to more parents in the community,” Rachel shares.
Because she feels a pull to do more for her community, Rachel is looking for more ways to give back. One idea she is working on is reaching out to local businesses to see about providing discounts to Curated for Kiddos members and subscribers.
Now, Rachel is learning how to balance entrepreneurship and motherhood. “When you’re starting a business, the amount of ideas that are constantly going through my head, I’ve had to really work on compartmentalizing, and that when my kids do get out of school, shifting and being able to focus on them and staying present,” she explains.
The bulk of her curated events right now are in Boulder and surrounding areas such as Lafayette, Louisville, Longmont, and Golden. As she gets more systems in place, Rachel says she hopes to expand into other areas.
“The more that I can take the logistical side of planning away from parents and families and allow them to spend that time making memories with their kids, the more I feel like I’ve done my job,” says Rachel.
Families can subscribe to the free weekly newsletter, explore the membership calendar at curatedforkiddos.com, or follow social media @curatedforkiddos.
