Crayola is kicking off 2025 with the return of Crayola Creativity Week, a virtual, week-long event designed to inspire and nurture creativity in children. Set to take place from Jan. 27 through Feb. 2, the event will bring together creative talent to engage children, parents, and educators worldwide. The event is free and features a diverse lineup of celebrated creators—from actors and authors to NASA scientists and artists—who will share their expertise through fun and educational activities.
This year’s theme, Imagination in Action, emphasizes the importance of creativity in learning. Crayola Creativity Week isn’t just about drawing or coloring—it’s a comprehensive program that integrates creativity into academic subjects and emotional development.
The event is part of Crayola’s broader Campaign for Creativity, an initiative dedicated to advocating for the development of childhood creativity as a crucial life skill. With a mission to support kids in reaching their full potential, Crayola aims to make creativity an essential part of classroom and home life.
Educators and parents can look forward to activity videos, downloadable handouts, and even a live-streamed virtual school assembly that connects children around the globe. Each day will feature a new creative theme, with activities designed to make learning fun and impactful.
Crayola has partnered with some of the world’s most beloved and influential creators to lead daily sessions packed with educational inspiration. Here’s a peek at the schedule:
- Monday, Jan. 27
Life Lessons with author Matthew McConaughey and illustrator Renée Kurilla - Tuesday, Jan. 28
Change & Collaboration with author and actor Henry Winkler, author Lin Oliver, and illustrator Dan Santat - Wednesday, Jan. 29
Abstract Thinking with children’s author-illustrator and artist Mo Willems - Thursday, Jan. 30
Confidence Soars with author and actor Phillipa Soo, author Maris Pasquale Doran, and illustrator Qin Leng - Friday, Jan. 31
Flows Like Water with NASA scientists, U.S. Poet Laureate Ada Limón, and illustrator Peter Sís, plus a global school assembly that includes actors Jennifer Aniston and Quinta Brunson, 14-year-old musician Nandi Bushell, surfer Maya Gabeira, and more! - Saturday, Feb. 1
Bee-lieve in Your Future with author and 19-year-old entrepreneur Mikaila Ulmer - Sunday, Feb. 2
Conquer Fears with author and actor Max Greenfield, and illustrator James Serafino
Get Involved
Parents and educators can register for free at Crayola.com/CreativityWeek and gain access to a range of downloadable activities, instructional videos, and more. There’s even an exciting opportunity to win prizes by sharing student artwork on social media with the hashtag #CrayolaCreativityWeek. Prizes include art supplies, books, creative tools, a trip to the Kennedy Space Center, and more!
“Crayola Creativity Week gives children the tools to bring their ideas to life, encouraging imaginative expression and innovative thinking,” says Cheri Sterman, senior director of education at Crayola. “We’re proud to offer this year’s event as a way to foster creativity in the classroom and at home while building confidence and helping kids realize the power of their creativity.”
Crayola Creativity Week is an incredible opportunity for families and educators to inspire young minds, spark curiosity, and ignite a lifelong passion for creativity. Whether you’re a teacher looking to enrich your classroom or a parent seeking to cultivate your child’s creative spirit, this event is a must-join experience.
To learn more and register, visit Crayola.com/CreativityWeek, and don’t forget to follow the fun on social media using the hashtag #CrayolaCreativityWeek. Let your imagination run wild and join the global movement to celebrate creativity!
