In 2016, Vanessa King and her husband packed up their life in Orange County, New York and moved to Colorado on a whim; a decision she now calls the best they’ve ever made.

Vanessa settled in Littleton, where her creative business, EventsByHer, finally began to flourish. She works full time for a Fortune 500 company, and the flexibility of her role there allowed her to relocate and start a new adventure here in Denver.

“My daily job is very analytical,” Vanessa explains. “It’s numbers-driven. It’s deadlines and making sure everything is correct. My passion and my business is where I can drive all my creativity. I can use bright colors. I can do different themes, and that’s why I like it.”

While many people associate events with planning, EventsByHer specializes in event installations. Balloons, backdrops, décor, and centerpieces are where Vanessa thrives, transforming spaces into vibrant, memory-making moments.

Her love for events began in high school, when a business class assignment required her to write a business plan. She chose event planning, unknowingly planting the seed for what would later become her business. At the time, Vanessa admits she was focused on getting into college and building a stable career, unsure of where that early passion might lead.

EventsByHer officially began in New York, where Vanessa decorated parties for friends simply because she loved doing it. The biggest challenge, she says, was stepping outside her comfort zone to work with clients beyond her inner circle. That changed after her move to Colorado.

“When I made the jump to Colorado, I saw the potential,” she says. ”Being in a small town, you don’t get those opportunities as much as living closer to or in a big city.”

In 2019, Vanessa and her husband had their daughter. The following year, she threw her daughter a first birthday party—despite limited attendance due to COVID, she made sure it felt special. That moment reignited something she hadn’t realized she had put on hold.

“I kind of forgot that passion was there,” she says. “When I had to throw a party for someone I loved so deeply, I realized this passion is still there.”

After the pandemic, Vanessa decided to fully commit. In 2023, she hit the ground running, marketing her business across social media and building a growing client base across Colorado.

“I love turning moments into memories,” she says. “What drives me to do this all the time is going and decorating for Colorado families and seeing the joy. I love to bring joy to those special moments. It deserves to be enjoyed.”

Balancing a full-time career, a growing business, and motherhood hasn’t been without challenges. Eventually, Vanessa stepped back from social media to protect her mental health.

“Something had to give,” she explains. “I felt like I wasn’t giving my all to every place that it needed to be.” Now, she’s refreshed, back online, and ready to put herself out there again.

Staying organized, she says, is essential to juggling parenting and running a business. Keeping a detailed calendar, communicating with her husband, and trusting their support system helps everything run smoothly.

This year, Vanessa hopes to strengthen her social media presence, connect more face-to-face with clients, and continue expanding her work. While birthday parties make up a large portion of her business, she especially enjoys corporate events, bringing joy and creativity into spaces that might otherwise feel mundane.

“I truly enjoy what I do,” she says. “The parents of Colorado are the ones who helped me achieve my goals. I am nothing but thankful to the people of Colorado for allowing me to do it.”

EventsByHer can be found via Instagram @eventsbyher_co or contacted via email at eventsbyherco@gmail.com.